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11 February 2006
I love Google AdWords. It brings me traffic that makes me money. I have been using it for more than 18 months now. During this time, Google has constantly made tweaks and changes that has made it more or less difficult to drive traffic. Competition has increased tremendously but it is still quite possible and feasible to get cheap traffic (under $0.10 per click).I like to constantly tweak my ads and try new ad texts and keywords. There is no such thing as a perfect AdWords campaign and testing, tweaking and tracking is the way to optimize the value of your AdWords campaigns. However, I have been having problems with AdWords lately. Google seemed to accept the changes I made very quickly, but recently it is taking days for the changes I made to take effect. On two occasions my new ads stayed unapproved for one whole week before I emailed the AdWords support. Maybe I am not one of the big spenders, but waiting days for ad approval makes it much more difficult to optimize the campaigns. Support has responded within reasonable time limits (usually a day or two). My other problem is with Google’s minimum bid price. I started advertising on a keyword that only has 6 advertisers. The keyword is a high traffic one. The keyword is a broad match and thus the CTR is very low. The initial bid price was 10 cents. After running my ad for a few days, it turned out that this keyword converts very well into sales. Google took notice of that because I have conversion tracking and Google Analytics enabled. In response, Google upped the minimum bid price to $5! Five bucks for a click that cost me 10 cents just hours ago. If you discover some underused high converting keywords don’t be too quick to rejoice. Google will most probably skyrocket the minimum bid price. It happened to me and a friend of mine. |
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