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2006-08-28T03:22:44Z Hristo Hristov http://www.seoguide.org/blog/article15.htm Shareware Marketing 101 Hristo Hristov 2006-08-28T03:22:44Z 2006-08-28T03:22:44Z Copyright - Hristo Hristov - All Rights Reserved.

I have been in the shareware business for about 3 years. In fact, this is how I got into making money with websites, seo, marketing etc. During these years I have learned a thing or two about promoting shareware. This article is about getting traffic to your shareware site and converting it into sales. Here are my tips....

The rebranded Google Webmaster Central (formerly Google Sitemaps) is set to finally resolve Google’s canonical issues. For some time Google has had problems with the www.domain.com/.. and domain.com/.. versions of site URLs (detecting if they are one and the same site, distributing linking popularity properly). Many websites have incoming links pointing to both the www.domain.com and domain.com URL versions. The problem was exacerbated when the internal linking structure uses relative URLs (links like /article.htm opposed to links like www.domain.com/article.htm)....

Just a quick note that I have coded avatars and signatures into the forums (my seo-board forum script). Now you can put an avatar picture and place your sites in your signature. Another new feature is that all links on the forums are now without the nofollow tag. Now you can get link credit for your posts. I guess having your links in the forums is a nice opportunity, since the SEO Guide has decent link popularity.

Let me ask you a few questions. What is your keyword targeting strategy? Do you go for the more general and competitive terms or for the more specific, longer and less competitive ones? Do you prefer shorter or longer articles? Are you targeting Google or Yahoo and MSN? Before I lay down my general keyword strategy, let me explain what is the “keyword ladder” and then I will elaborate on why I believe in climbing it (a bottom-up approach)....

Do you sell something on the web solely through PayPal? If so, you are leaving money on the table....

I have been meaning to redesign this SEO Guide site for a long-time. I have been traveling for the last 3 months and haven’t really been able to work on anything on my sites. After such long layoffs from work, I am always scratching my head and hesitating where to start work from....

Matt Cutts has been sharing a great deal of inside information on Google’s ranking algorithm on his blog and through an interview with Mike Grehan....

Google has just been granted a patent called "Adaptive computation of ranking", which deals with faster PageRank approximations....

A brand new Microsoft research paper caught my attention recently. The paper reinforced my firm belief that one of the most important SEO factors in the future is going to be: usage statistics (Google’s terminology) or popularity (Microsoft’s terminology, not to be confused with link popularity)....

Here is a very important factor for your website success: “How much time does a user spend on your site per visit and how often does that user come back?”. The more, the better. When your visitors spend a lot of time on your sites, a bunch of cool things happen…...