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17 May 2006
Matt Cutts has been sharing a great deal of inside information on Google’s ranking algorithm on his blog and through an interview with Mike Grehan.You can read the full scoop on the Bigdaddy update at Matt’s blog here: http://www.mattcutts.com/blog/indexing-timeline/ The most interesting point from the post is that Google has changed the way they calculate crawling priority. They seem to factor how trusty are the incoming and outgoing links of a site when determining how much of it to crawl. Matt gives great examples. Basically, for a new site you need to have quality incoming and outgoing links. If you just swap reciprocals with low quality sites, you get both low quality incoming and outgoing links which is a no-no. Mike Grehan has done a great interview with Matt Cutts. You can read the gist of it here: http://www.clickz.com/experts/search/results/article.php/3605961. There are two links to the full audio interview at the bottom of the article. This is a must read / hear. Matt speaks about the importance of PageRank, reciprocal, triangular etc. links and the (non-)existence of the alleged Sandbox effect on new sites. Matt debunks the Sandbox theory that I haven’t been a fan of. He says: "I think a lot of what's perceived as the sandbox is artefacts where, in our indexing, some data may take longer to be computed than other data." The take home message from all this information is: stop using reciprocal links, triangular links or whatever easy link exchange scheme; don’t buy links (or don’t get caught buying links); link out to great sites; focus on user experience Related Entries
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