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12 June 2006
Do you sell something on the web solely through PayPal? If so, you are leaving money on the table.The problem with PayPal is that it does not support a lot of countries and customers from these unsupported countries will not be able to buy from you. As I am Bulgarian and Bulgaria is not a supported country, I am unable to submit my sites to paid directories, which take payments only through PayPal. They lose sales. If you sell on the web, don’t rely 100% on PayPal. You need to accept credit cards. I have seen numerous reports on webmaster forums that adding credit card support increases revenue compared to only accepting PayPal. I sell a software program and have sold copies in 52 countries with a lot of them unsupported by PayPal. If I relied on PayPal, I would have lost a nice amount of revenue. I really do hope Google’s GBuy would support all countries worldwide. PayPal is great, but is not enough to cover all customers.
Posted under tags: revenue strategies, online payments
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